Six Flags has revealed an ambitious plan to digitally overhaul the guest experience, employing The Digital Alliance’s expertise to leverage cutting-edge AI technology in a groundbreaking initiative. Six Flags CEO Selim Bassoul emphasized the centrality of visitors in their strategy, stating, Our guests are at the heart of everything we do, and this digital transformation is a testament to our commitment to providing unparalleled experiences where technology meets fun and excitement.
AI is set to enhance every interaction with guests, offering a more tailored and engaging experience.
Highlights of the AI-driven enhancements include:
- An AI-enhanced website debuting this year with features such as personalization, an upcoming loyalty scheme, and the AI concierge ‘Missi Six’ – also integrated into a revamped mobile app.
- Mobile app upgrades including food ordering, interactive park maps, and personalized recommendations.
- A digital wallet for seamless in-park purchases.
- Advanced photo and video capture technologies for instant access to high-quality ride memorabilia.
- The debut of a metaverse gaming platform and an unparalleled e-gaming initiative within the theme park sector.
- Sensors providing accurate ride wait times.
- An automated, expedited toll plaza entry system.
- An innovative AI-powered anti-drowning system – a global first in safety.
- A rejuvenated point-of-sale network, featuring over 3,200 new terminals and 1,000 handheld devices.
Omar Jacques Omran, Six Flags’ Chief Digital Officer, highlighted the company’s evolution, We are transforming Six Flags into a technology-centric entertainment company. With the formation of the largest global digital alliance in the theme park industry, we are setting the foundation to lead with innovation and digital excellence.
This transformation aims to make every park visit more personalized and efficient.
In addition to AI, Six Flags also plans to implement:
- Self-service food and beverage kiosks.
- App-less food and beverage ordering using QR codes and NFC technology.
- Self-checkout on kiosks and through the app, eliminating lines for purchases.
