ARLINGTON, Texas—Six Flags Entertainment Corporation, known for being the largest regional theme park operator globally and North America’s top water park operator, recently announced a comprehensive digital overhaul aimed at enhancing all aspects of the visitor experience. Artificial intelligence plays a pivotal role in the company’s strategy, facilitating the implementation of cutting-edge features that both elevate guest interactions and optimize park functionality.
“Our guests are at the heart of everything we do, and this digital transformation is a testament to our commitment to providing unparalleled experiences where technology meets fun and excitement,” stated Selim Bassoul, CEO of Six Flags. “AI allows us to enrich and personalize every guest touchpoint.”
Leading the technological advancements is The Digital Alliance, an unprecedented collaboration in the amusement park landscape, which unites top-tier firms to forge the optimal path for guest experience enhancements.
Omar Jacques Omran, Six Flags’ Chief Digital Officer, expressed, We are transforming Six Flags into a technology-centric entertainment company. With the formation of the largest global digital alliance in the theme park industry, we are setting the foundation to lead with innovation and digital excellence,
highlighting the company’s commitment to a tech-forward approach to amusement.
Notable tech enhancements include:
- Revolutionizing customer engagement and pre-visit planning with AI, alongside a new website and loyalty program set to launch this year.
- Introducing Missi Six, a Generative AI-powered digital concierge, on their app and website.
- An updated mobile app featuring interactive maps, mobile food ordering, and personalized recommendations.
- The upcoming Six Flags Digital Wallet, facilitating payments via app, smartwatch, or wristbands throughout all parks.
- State-of-the-art video and photo technology on roller coasters for guests to instantly access ride memories.
- Launching the largest e-gaming project in the industry and a new metaverse gaming platform that combines real-world thrills with digital gaming.
New innovations also aim to expedite access to attractions, dining, and shopping with:
- Self-service kiosks for food and beverage.
- QR Code and NFC technology for app-free food ordering at tables.
- Self-checkout options for merchandise purchases via kiosks or the app.
Operational efficiencies are set to improve with:
- Live Ride Wait Times utilizing new sensors to provide accurate wait estimates.
- Speedy Parking that uses AI and computer vision for rapid car entry.
- The deployment of the most comprehensive AI drowning prevention system in waterparks.
- A revamped Point-of-Sale system featuring thousands of new devices and handheld options for faster service.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation stands as the foremost regional theme park company worldwide, with 27 parks across the United States, Mexico, and Canada. For over six decades, Six Flags has delivered top-tier roller coasters, themed attractions, and water parks to millions. The company is devoted to fostering an inclusive atmosphere for both employees and visitors. For more details, their website offers extensive information.
