Jellyfish has introduced an AI-powered in-housing media platform, enabling brands to automate their media research, evaluation, content strategy, and campaign activation. This unified solution streamlines the process of bringing media operations in-house, providing direct access to a suite of proprietary AI agents, including the Media Ops Agent.
Businesses using this platform can achieve a 65% reduction in campaign launch times, cut infrastructure costs by 22%, and benefit from error-free campaign execution that consistently adheres to best practices on major platforms. Campaign performance is boosted by an average of 30%, with the system automatically optimizing budgets and outcomes every two hours, around the clock.
The AI-driven approach frees marketing teams from repetitive analytics, allowing them to focus on strategic initiatives. For instance, marketers can quickly identify effective content, adjust campaigns in real time, and make more informed budget decisions using the platform’s advanced marketing mix modeling tool.
Jellyfish’s commitment to in-housing is further supported by its extensive training program, offering over 250 courses in key digital marketing fields and 15 new modules on generative AI. This positions brands to upskill their teams and maximize the benefits of AI integration.
The launch of this platform represents the culmination of Jellyfish’s year-long transformation, which enhanced every aspect of its marketing operations with AI, from insights and SEO to creative content and reporting. The company’s rebranding—“Move Faster, Smarter, Together”—reflects this shift and its ongoing drive for innovation.
Recent results showcase the impact: Jellyfish produced 235,000 pieces of content for major advertisers, delivering content 62% faster, at 55% lower cost, and achieving a 40% higher return on investment. This demonstrates how AI can enable businesses to scale content creation, optimize marketing spend, and improve outcomes while reducing operational overhead.
For organizations seeking to strengthen their in-house capabilities, Jellyfish’s platform offers a proven pathway to greater efficiency, cost savings, and competitive advantage in digital marketing.
