Edible® marks its 25th anniversary with a strategic move by bringing Faraz Iqbal onboard as Chief Technology Officer to lead its digital transformation efforts.
Edible®, a leader in the gifting industry with its unique fusion of e-commerce and local storefronts, has recently announced the induction of Faraz Iqbal as their new Chief Technology Officer (CTO). Iqbal, who brings over two decades of experience in technological innovation, operations, and franchise development, is set to spearhead the enhancement of Edible’s digital and in-store customer experiences.
In his new role at Edible, Iqbal will focus on creating personalized and impactful interactions for customers, aligning with the company’s goals as it continues to evolve its online platforms and pushes forward with digital advancements.
We are thrilled to have Faraz join our leadership team, bringing his insights as we embark on significant digital advancements,” expressed Somia Farid Silber, President of Edible. “I look forward to collaborating with him to ensure that our cutting-edge solutions in retail technology remain at the forefront of the industry and continue to please our clientele.”
Iqbal will report directly to President Somia Farid Silber and be responsible for managing Edible’s e-commerce systems, retail technology, corporate IT and security. He will play a critical role in engineering, infrastructure, and architectural strategies to support the brand’s growth and digital progression.
Prior to his appointment at Edible, Iqbal held a leadership position at Zilliant as Senior Vice President of Global Services and served as COO at Naranga, earning recognition from Entrepreneur Magazine for his contributions to franchise technology services. His strategic foresight has significantly influenced the technological landscape within the franchising realm.
“Joining a pioneering company like Edible is exhilarating. They have truly transformed the gifting sector with their innovative tech approaches, consistently crafting unforgettable moments,” stated Iqbal. “I’m eager to drive further technological growth and business transformation.”
Iqbal’s educational background includes a master’s degree in international business from Fairfield University and a bachelor’s in management information systems from Pace University. He is also a certified Project Management Professional (PMP) and part of the Leadership Atlanta Class of 2020.
About Edible®
Since its inception in 1999, Edible® has redefined the gifting space, combining the strengths of e-commerce with a widespread brick-and-mortar presence to reach the majority of U.S. households swiftly. Beyond its signature fruit arrangements, Edible offers a variety of treats, including desserts, baked goods, flowers and more, catering to all sorts of celebrations and indulgences. For further information, visit the Edible website.
