A national TV ad for Kalshi, an events-betting platform, was produced in only three days using Google’s Veo3 generative video AI and cost just $2,000—about 95% less than traditional methods. This project highlights how businesses can now rapidly create high-quality advertising with minimal resources by combining AI video tools and small creative teams.
The production process was streamlined into four steps: drafting a basic script, expanding it with AI-generated prompts using Gemini, generating video clips with Veo3, and assembling the final cut in standard video editing software. This workflow allowed a single creator to deliver a polished, multi-scene commercial that reached a national audience during the NBA Finals.
Key business benefits include:
– Dramatic cost and time reductions for content creation, allowing companies to produce more campaigns with smaller budgets.
– Automation of repetitive production tasks, freeing creative professionals to focus on storytelling and brand messaging.
– Personalized and agile marketing, as businesses can quickly test and iterate on video content to respond to trends or audience feedback.
– Enhanced creative collaboration between humans and AI, where professionals guide AI tools to generate ideas, characters, and scenes that align with brand goals.
For example, by using detailed prompts, the AI can create unique, memorable characters and scenes, enabling brands to stand out in crowded markets. Even with technological advances, human creativity and judgment remain essential; expertise in scriptwriting, direction, and comedy ensures the final product resonates with viewers.
This approach signals a shift in advertising, where small, skilled teams leverage AI to deliver high-impact content at scale. Businesses adopting these AI-driven workflows can expect faster campaign rollouts, lower production costs, and more engaging customer experiences—reshaping the future of media and marketing.
