In a recent installment of the EU-Startups Podcast, the spotlight shone on Dirk Hoerig, the co-founder and CEO of commercetools, as he discussed the trajectory and milestones of his company.
Originating in Munich in 2006, commercetools has emerged as a frontrunner in the sector of adaptable commerce platforms. This innovative company has carved out a niche by providing customizable and scalable retail solutions to a varied portfolio of esteemed global clients, including industry giants like Audi, Danone, Eurorail, NBCUniversal, Sephora, and the Volkswagen Group. With a staggering $283 million in investment funds, commercetools stands as a testament to the burgeoning potential of digital commerce.
Throughout the interview, Hoerig shed light on the rapid changes within the e-commerce industry, focusing particularly on the pivotal role of headless commerce in today’s marketplace. He discussed the obstacles retailers currently face and the imperative need for adaptable and scalable solutions in the fast-paced digital arena. Hoerig shared personal anecdotes of the lessons he’s assimilated on his entrepreneurial journey and paid homage to the pivotal figures who have been instrumental in his success. Peering into the future, he teased at the novel developments and projects in the pipeline at commercetools, aiming to transform the retail experience within physical stores.
