Hoop, a self-regulating task management application, has successfully completed a seed funding round, securing $5 million. The financial backing was spearheaded by Index Ventures, with contributions from Origin Ventures, Divergent Capital, and Chingona Ventures. The founders, who originally collaborated at Trello, plan to utilize the funds to enhance the application’s AI functionalities, broaden platform integrations, and create features conducive to collaboration. While Hoop is presently accessible to individual users, a team-oriented version is anticipated to launch soon.
“As the modern workforce juggles multiple tools, the complexity of managing work across platforms can be overwhelming. Hoop aims to simplify this process, ensuring no task is overlooked.”
The inception of Hoop can be traced back to three ex-Trello executives—Garber, Brian Schmidt, and Justin Gallagher. Their experiences at Trello, which was acquired by Atlassian in 2017, laid the groundwork for their vision of a distraction-free, efficient work environment. Launched in 2022, Hoop’s AI-driven system consolidates tasks from various platforms such as Google Meet, Slack, Zoom, and email, creating a dynamically updating to-do list. This innovation stands apart from other AI platforms by not only gathering tasks but also prioritizing them, enabling users to remain engaged in meetings without the distraction of taking notes.
Stella Garber, one of Hoop’s co-founders, emphasized the tool’s potential to alleviate the constant chase for updates across different applications, providing a streamlined way to stay on top of essential tasks.
Neil Rimer of Index Ventures, who led Hoop’s investment round, noted the growing pressure on workers to perform amidst resource constraints, expressing enthusiasm for the partnership with Hoop and the advantages their own team has experienced using the technology.
The investment round diversity was a key consideration for the Hoop team, reflecting their commitment to creating products that represent the society they aim to serve. The investor roster boasts a variety of backgrounds, including leaders from Trello, CEOs from prominent tech companies, and notable figures from various industries.
